Dear Playbook

product stages

predevelopment (research)

• publishers / publishing

• IP based vs not IP based

• how to define the genre for next game

• the difference between casual & super casual

• genres definition

development

• game dev articles

• my dev learning

• features

soft launch

• pre registrations

• soft launch

hard launch

• linkedin job title update

operations

• analytics
  • dashboards and metrics
    • retention
    • FTUX
    • economy
    • IAP monetization
    • engagement
      • progression
    • churn
    • visualizations
      • DoW over DoW
  • segmentation / personalization
    • RFM
      • RFM to monetize indirrectly
      • pre-RFM implementation questions
      • RFM origins
      • what to personalize based on RFM
    • MAB – multi armed bandit
    • CMAB – contextual multi-armed bandit
  • ab testing
    • Siloed Split-Testing (in stacks)
    • Blended Stacked Split-Testing

• Monetization
  • IAP monetization
    • Features
      • ingame shop
        • all shops
          • available price points shifting
          • what is often sold per genre
          • general UX recommendations
        • web shop
          • web shop promotion ideas
          • 3d party providers
            • xsolla
            • SF Payment hub
      • sales (many packs affected)
        • no sales time
        • conversion sales
        • resurrection sales
        • daily sales
        • special sales
        • ltv sales personalization
        • special sales perfomance analysis
        • progressive sales
          • secure better deal with advance purchase
        • sales UI/UX
      • special offers (one package affected)
        • special offer types
          • random payout
            • partially unknown payout
            • clear payout or random payout
          • triggered
            • purchasae flow
              • upselling offer
              • cart abandonment offer
              • store left without purchase
              • purchase for followup offer
            • milestone
            • inventory below level x
            • gift back
          • decoy
            • same price, but one has better payout
            • slightly higher price but noticibly better payout
            • first time better deal
            • 1 item for 3\$ or 3 items for 10\$
          • economy sinkers
            • pay gold
            • pay gold or money
            • the less gold the lower price point
            • engagement increases payout/decreases price
          • retention
            • daily logins increase discount
            • distribute part of payout over time
            • paid progression plan
          • linear/ladder/progressive offer
            • unavoidable steps
            • secure better deal with advance purchase
          • 3 for price 2, 2 for price 1
          • 1 worse cheaper deal vs 2 more expensive better deals
          • build your own offer
          • unlock super deal with purchase a few days before
        • terms
          • offers personalization
          • payout
          • price point
          • price
        • general
          • Give deals to players on a silver plate
          • relative vs absolute discount indicator
      • Battle pass
        • tips
          • entice later joiners
          • improve reward relevance
      • Piggy bank
        • general concept
          • it feels earned
          • recet timer
          • several piggy bank volume levels
        • sales on piggy bank
      • VIP system
        • general concept
          • unlock VIP popup blocker
          • buy VIP points as shortcut to get benefits
          • vip bonuses
            • vip events to sync vip bonuses presented as another vip bonus
            • vip cs support to retain whales and gother feedbacl
      • gifting
      • Gachas
        • general concept
        • time limited gachas
        • improved chance boosters
        • afk arena gachas analysis
        • UI representation
          • lootbox
          • wheel of fortune/ lucky wheel
      • tipping
        • tipping game developer dirrectly
        • rev share from tipping UGC creators
      • monetization onboarding
        • try premium content for a limited time
        • notify player he experienced premium feature
        • The Value Of In-Game IAP Trials
        • premium within game , not in store
        • daily gift in a store
      • skillbased money betting
      • meta game
      • gifting
      • renewable subscription
        • notes from colleague
        • general notes
        • Feedly pro vs pro+ subscription trick
      • purchase flow
        • upselling mechanic
        • cart abandonment mechanic
        • post checkout thank you
        • purchase followup offer
        • store left without purchase
    • Pricing
      • price personalization based on spending
      • payout increase over price point
      • regional personalization
        • GDP per capita
        • BigMac Index
        • Follow tech giats
      • decrease content price over time
      • why multiple price points importnat
      • price point tips
      • tools
        • defaulr apple and google
        • seft automated apple and google
        • assetario
        • wappier
        • apprien
    • Psychology
      • price pint tips
      • smaller teams create more social preassure
      • add another size of popcorn
      • relative vs absolute discount indicator
      • Give deals to players on a silver plate
      • mental wallet
      • psychology of waste
      • FOMO – fear of missing out
      • not sweet price point but range
      • lose link “money ⇒ in-game content
      • content exchange impact
      • gifting reciprocity
      • perception of the sale vs inventory
      • Fragmenting prices into smaller steps
      • price anchoring
      • Gift for a next phrchase
      • user laziness vs revenue
    • merchendizing
      • promote offers
        • email
        • sms & messager
        • lock screen countdown
        • content creator codes
      • extra incentive
        • gradually unlock collectible element
      • copywriting
        • better CTAs
        • headlines matter
      • shop UI
    • app stores
      • google play
        • SKU creation
        • Pricing experiements
        • cart abandonment
        • upselling
        • guidence
        • pricing templates
      • SKU creation process
        • app store
          • manual
          • automated
        • google play
          • manual
          • CSV
        • steam
        • ms store
      • partner comaprison
        • fees
          • google
            • on mobile less before threshold, more after threshold per year
            • on desktop less after you reach speciffic threshold
    • miscelenious
    • regulations
      • general payments
        • charge backs
        • tax events
        • zero price
      • lootboxes
      • other
        • New EU guidelines demand transparency for in-game purchases
    • tools
  • Ad monetization
    • rewarded video ads
      • 22-23 reset timer
      • removing ads from payers?
      • how many ads you need to impact on LTV
      • placements
        • piggy bank
    • interstitial ads
      • user country(GDP) / device etc
    • offer walls
  • renewable subscriptions
    • notes from coleague
    • general notes
    • subscription tricks
  • hybrid monetization
    • ad vs IAP personalization based on…
      • UA campaign
      • spending behavior

• live ops
  • UGC – user generated content
  • events
    • live events ideas
      • Memory Box
      • event starting bet
      • sending a gift is an entry criteria for event
      • new content bonus increase
      • Set of events as roadmap
      • another game mode
    • event/promo planning tips
      • holiday content dump
      • other tips
      • event can be boosted with
      • events intensity
    • event currency

• product continuous development
  • reward for app updates
  • when to show rate us popup

partners directory

agency partners

tooling partners

independent solo consultants

courses

analytics in games – dev to dev course

marketing

Automation

JS

• browser console

Python

• selenium

• excel modules

Excel

• SQL

• other formulas

AI

• Prebuild prompts
  • Messaging
  • localization
  • text creatives ideation

• help with code generation / error fixing
  • excel formulas
  • SQL
  • code automatoion